The idea was birthed in San Diego, CA in the mind of Beto Hernandez (a lefty) and was founded in 2016 in El Paso, TX. The El Paso-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The people in El Paso love El Paso. Everywhere you go, there is a sense of pride for the Sun City. With the city's rich culture and history, you can't help but grab one of our El Paso Collection items.